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TECHNOLOGY
| WordPress: The "Great
Real Estate Plug-in" |
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We
have long supported WordPress as an excellent solution for
Real Estate professionals on a budget who wanted a Web presence
that looked great and functioned well without the expense
of having to hire a developer. It is easy to customize and
has a wide variety of templates or themes that fit most tastes.
Even if you do want to call on a designer to help with the
customization of a theme, it would be very reasonable to do
so.
We use WordPress for our
Professionals Blog on Exec MediaGroup, LLC. So far, we have
experienced no problems and even went through an upgrade without
a single glitch. In the past that has been a nightmare with
some applications making it necessary to literally start over.
I had already decided
to write about WordPress, and in the process of researching
I came across the “Great Real Estate Plug-in.”
Awesome! Now not only can you get a highly functioning Web
site for the price of a song, but you can get a plug-in that
will let you incorporate listings. Everywhere I looked I found
glowing reports. I have to admit that I have not had the time
to test it myself, but I have downloaded the plug-in and intend
to test it this month.
The man responsible for
developing the “Great Real Estate Plug-in” is
Roger Theriault, a Real Estate professional himself. I wanted
to know what he had to say not only about the plug-in itself,
but about his plans for the application. Here is what he had
to say:
"The plug-in
developed in a roundabout way. When I initially developed
my Real Estate Web site I created a lot of back-end content
management in native PHP (the same Web programming language
that WordPress runs on). I gradually added to it, including
an "opinion articles" section [aka "blog"].
Then last year I converted the opinion portion over to WordPress
to make editing easier... and this year I converted the
whole site to WordPress. My old site included some listings
management, so I added that to the WordPress software. And
since I always wanted to provide a Web site solution to
other agents, I decided to modularize it into a WordPress
"plug-in" that other agents and web developers
could simply install and use. WordPress is a great Web platform
and I know that agents have been using it, but the one thing
it really lacked was Real-Estate-specific tools to manage
listings.
"Future versions
will have additional features aimed at managing sellers
and their listings, including listing appointment and feedback
tracking. The next couple of releases will mainly add a
bit more functionality, such as geocoding of map locations,
some additional ‘featured listings’ display
types [a map preview is on his Web site at http://RogerTheriault.com/listings/]
and some feedback-driven features and localizations for
various parts of the world.
"If you take
a look at my LinkedIn profile [see his About page] you'll
see I have a fairly long technology background with Web
development. I'm getting a lot more involved in the Web
again, after six years of mainly using it as a tool for
my Real Estate business, and will likely be producing more
WordPress plug-ins as I get the time."
This is excellent news
for all of you out there who want to take the time to look
into an affordable Web site with great capability. Here
is a description of what features are available in the current
version of the “Great Real Estate Plug-in” and
how to get it. These details come directly from Roger’s
site.
Screenshots:
(you can see more screenshots on Roger's site here)


Overview:
The “Great Real
Estate Plug-in” is a Real Estate content management
plug-in for WordPress.
The initial version allows management of listings. Note: There
are many themes that you can use to give the plug-in your
own look.
Need an idea of what it
can do? Here is a live demo:
Requirements:
- WordPress 2.5 installation. For additional
functionality, you may wish to enable one or all of the
third-party plug-ins listed below.
Features:
- Integration with NextGen Gallery
plug-in for listing photos
- Integration with WordTube plug-in
for videos
- Integration with FPP-Pano plug-in
for 360 VR photos
- Integration with DownloadManager plug-in
for PDF attachments such as brochures
- Integrated Google Maps pinpointing
the listing location
- Easy form-based entry of listing data—right
on the Edit Page screen!
- Customizable starter templates for
your listings index page and for the actual listing pages
- Tab-based access to property description,
gallery, videos, panoramas, maps, and downloads
- Gracefully handles users with JavaScript
disabled as much as possible
- “No Branding” option for
use as link in MLS—restyle your page to hide the
navigation elements
- Featured Listings widget or template
for your front page
- Pre-designed templates for use with
Feed Wrangler plug-in to automatically feed your listings
to Trulia, Zillow, and Google Base, plus a custom RSS
template for My Yahoo! and iGoogle supporting listing
photos
Future Versions
may include:
- Map and live search options for your
listings index page
- Showings management
- Seller dashboard
Download:
License:
- The plug-in is licensed under the
GPL version 3.
Support:
- Support is available in Plug-in
Support Forums. This is the best place to ask a question,
make a suggestion, or point out a defect, so everyone
else can benefit.

If you would like to know
more about this subject, blog with me on the new Exec
MediaGroup Business Blog. If you are interested
in building or upgrading your Web site, call me at (702)
354-1826 or e-mail me at rebecca@erealestateexec.com.
Disclaimer:
We bring these items to you as a service and do not have
any affiliation with the creators, owners or developers
of products or services mentioned in this column. We cannot
be responsible for any negative outcomes regarding these
products or services.

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